Chapter Nine. Survey Research
NEW TECHNOLOGIES AND SURVEY RESEARCH
This section of the chapter examines some survey research techniques currently under development and testing. Some researchers have experimented with surveys conducted via fax machines, for example.
Today, the most interesting new possibility would
seem to be online surveys, conducted via the internet. The most obvious
problem is that not everyone can be reached via the internet, and online
surveys will, therefore, only represent those who are on the net.
As you'll see, however, researchers are experimenting with ways of addressing
that problem.