Chapter Nine. Survey Research
Preview
TOPICS APPROPRIATE FOR SURVEY RESEARCH
GUIDELINES FOR ASKING QUESTIONS Choose Appropriate Question Forms Make Items Clear Avoid Double-Barreled Questions Respondents Must Be Competent to Answer Respondents Must Be Willing to Answer Questions Should Be Relevant Short Items Are Best Avoid Negative Items Avoid Biased Items and Terms QUESTIONNAIRE CONSTRUCTION General Questionnaire Format Formats for Respondents Contingency Questions Matrix Questions Ordering Items in a Questionnaire Questionnaire Instructions Pretesting the Questionnaire A Composite Illustration SELF-ADMINISTERED QUESTIONNAIRES Mail Distribution and Return Monitoring Returns Follow-up Mailings Acceptable Response Rates A Case Study INTERVIEW SURVEYS The Role of the Survey Interviewer General Guidelines for Survey Interviewing Coordination and Control TELEPHONE SURVEYS Computer Assisted Telephone Interviewing (CATI) NEW TECHNOLOGIES AND SURVEY RESEARCH COMPARISON OF THE DIFFERENT SURVEY METHODS STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH SECONDARY ANALYSIS |
Survey Research Tools http://international.ncs.com/ncscorp/research/ UC Berkeley Survey Research Center http://srcweb.berkeley.edu/ Polling the Nations http://www.pollingthenations.com Web Survey Methodology http://www.websm.org/ |